SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Strategic Database Marketing
0 references·7 citing·31 second hop
Strategic Database Marketing (1998)Strategic Database MarketingThe Influence of Internet-Based Customer Relationship Management on Customer Loyalty (2013)The Influence of Internet-Bas…A multinational study on online privacy: global concerns and local responses (2009)A multinational study on onli…Information antecedents of personalisation and customisation in business-to-business service markets (2003)Information antecedents of pe…Marketing research in the new millennium: emerging issues and trends (2001)Marketing research in the new…Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry (1999)Status of Database Marketing …Can Statistical Modeling Help with Data Mining (1999)Can Statistical Modeling Help…Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers (1997)Maintaining Customer Relation…The Effect of a Market Orientation on Business Profitability (1990)Managing Brand Equity (1991)Building Strong Brands (1995)Strategic database marketing (1994)Marketing for Hospitality and Tourism (1995)The One to One Future: Building Relationships One Customer at a Time (1995)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing Research: An Applied Orientation (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Consuming the countryside: Marketing for ‘rural tourism’ (2004)Cross‐cultural comparison of customer satisfaction research: USA vs Japan (2009)Investigating the factors affecting readiness for lean system adoption within Kuwaiti small and medium-sized manufacturing industries (2014)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Whence Consumer Loyalty? (1999)The relationship between e-CRM and customer loyalty: a Kenyan Commercial Bank case study (2017)Bank customer loyalty and satisfaction: the influence of virtual e-CRM (2018)The impact of electronic customer relationship management strategies on customer loyalty: A mediated model (2023)Scale Development : Theory and Applications (1991)A Model for Data Governance - Organising Accountabilities for Data Quality Management (2007)Implementing service recovery through customer relationship management: identifying the antecedents (2011)Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Social Learning Theory. (1978)Culture's Consequences: International Differences in Work-Related Values (1981)Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience (2010)A Cross-Cultural Perspective on the Privacy Calculus (2017)How Workplace Ostracism Influences Interpersonal Deviance: The Mediating Role of Defensive Silence and Emotional Exhaustion (2017)Zero defections: quality comes to services. (1990)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2009A multinational study on online privacy: global concerns and local responses241 cited
  • 2001Marketing research in the new millennium: emerging issues and trends146 cited
  • 2013The Influence of Internet-Based Customer Relationship Management on Customer Loyalty54 cited
  • 2003Information antecedents of personalisation and customisation in business-to-business service markets39 cited
  • 1997Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers21 cited
  • 1999Can Statistical Modeling Help with Data Mining11 cited
  • 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry10 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work