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Strategic CSR Communication: Telling Others How Good You Are · Study

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ChapterStrategic CSR Communication: Telling Others How Good You Are

Mette Morsing2006

Chapter2006

Strategic CSR Communication: Telling Others How Good You Are

53 citations·0/0 files stored·Springer eBooks

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Corporate Social Responsibility Reporting Public Relations and Crisis Communication Corporate Social Responsibility and Sustainability

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References

2010Strategic management a stakeholder approach 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2004Corporate Social Responsibility and Marketing: An Integrative Framework 2000A Stakeholder Approach to Organizational Identity 2000A Stakeholder Approach to Organizational Identity 2002Can consumers' scepticism be mitigated by claim objectivity and claim extremity?

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2022Followership behavior and corporate social responsibility disclosure: Analysis and implications for sustainability research 2018CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports 2011Corporate Social Responsibility Communication and Dialogue 2021Media interviews as strategic external communication to maintain legitimacy for sustainability activities 2024Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

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2008Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiativesarticle · 4 shared references 2013Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagementarticle · 4 shared references 2016Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challengesarticle · 4 shared references 2013Understanding employees' responses to corporate social responsibility: mediating roles of overall justice and organisational identificationarticle · 4 shared references 2018Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitmentarticle · 4 shared references 2011Stakeholder orientation: development and testing of a framework for socially responsible marketingarticle · 4 shared references

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Year2006

Typechapter

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations53

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

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doi10.1007/3-540-33247-2_29

openalex_workW41350116

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