Media and Cultural Studies in Australia.

Abstract

As media continue to converge—for instance, Internet radio and TV, Internet gaming, books on compact discs—the core analytic components of media literacy become all the more important for cross-media applications. The principles of narrative and text-image analysis can be transferred to new media such as CDs or Internet sites that require the same kinds of critical scrutiny as magazines, newspapers, or TV. That is, we need to evaluate narrative structures, language, and images in use across media; to interpret meaning for different purposes; and to evaluate what is trustworthy and reliable information.©1999 International Reading Association

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