Brand Logos More Prevalent in Recent News Sports Photos

James V. Pokrywczynski · John P. Carvalho · C. Thomas Preston

6 citations0/0 files storedNewspaper Research Journal

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Journalism and Media Studies Media Studies and Communication Consumer Behavior in Brand Consumption and Identification

Abstract

An analysis of sports pages since 1950s showed that newspaper sports photos contained almost no brand logos, However, strategic placement of brand logos on uniforms, equipment or signage within camera shots has increased in the past two decades.

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1968Attitudinal effects of mere exposure.1970Content Analysis for the Social Sciences and Humanities.1941American Journalism: A History of Newspapers in the United States through 250 Years, 1690-1940 1993Mass Media and the Experience of Sport 1983Sports Coverage in Daily Newspapers

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