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Social context and advertising effectiveness: a dynamic study
16 references·0 citing·51 second hop
Social context and advertising effectiveness: a dynamic study (2015)Social context and advertising effectiven…Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room (2012)Everyday Advertising Context:…Breaking Through Fast-Forwarding: Brand Information and Visual Attention (2008)Breaking Through Fast-Forward…Trends in Theory Building and Theory Testing: A Five-Decade Study of the Academy of Management Journal (2007)Trends in Theory Building and…Viewing the Viewers: Viewing Behaviors by Children and Adults During Television Programs and Commercials (2003)Viewing the Viewers: Viewing …Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed (2000)Sequential Choice in Group Se…The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…Goal constructs in psychology: Structure, process, and content. 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(1872)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Sequence Analysis: New Methods for Old Ideas (1995)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Social Construction of Reality (1967)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Metaphors We Live By (2003)Grounded theory, ethnography and phenomenology (2005)Young people's use of online social networking sites – a uses and gratifications perspective (2010)Word of mouth and interpersonal communication: A review and directions for future research (2014)Studies in Ethnomethodology. (1968)Studies in Ethnomethodology. (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1973Uses and Gratifications Research4,002 cited
  • 1996Goal constructs in psychology: Structure, process, and content.2,311 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 2007Trends in Theory Building and Theory Testing: A Five-Decade Study of the Academy of Management Journal1,018 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
  • 2000Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed513 cited
  • 1980THE SOCIAL USES OF TELEVISION509 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 1995How and Why People Watch TV: Implications for the Future of Interactive Television221 cited
  • 1981Television and the Rest of Life: A Systematic Comparison of Subjective Experience148 cited
  • 1995Visual Attention to Programming and Commercials: The Use of In-home Observations125 cited
  • 1995RANDOM COEFFICIENT MODELS: THEORY AND APPLICATIONS100 cited
  • 2003Viewing the Viewers: Viewing Behaviors by Children and Adults During Television Programs and Commercials94 cited
  • 2008Breaking Through Fast-Forwarding: Brand Information and Visual Attention88 cited
  • 1993

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Zapping and Its Impact on Brand Purchase Behavior
81 cited
  • 2012Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room68 cited
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