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Planificación estratégica de la imagen corporativa · Study

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ArticlePlanificación estratégica de la imagen corporativa

Paul Capriotti1999

Article1999

Planificación estratégica de la imagen corporativa

102 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Corporate Identity and Reputation Marketing and Advertising Strategies Organizational Strategy and Culture

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2021The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty 2014Influence of management style on employee views of corporate reputation. Application to audit firms 2022Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers.2021Marketing social y su incidencia en el comportamiento del consumidor 2011The Multi‐Sensory Sort (MuSeS)

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Year1999

Typearticle

Published1999-01-01

VenueDialnet (Universidad de la Rioja)

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Citations102

Files0 public / 0

ShelfCorporate Identity and Reputation

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openalex_workW4197045

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