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Planificación estratégica de la imagen corporativa
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Planificación estratégica de la imagen corporativa (1999)Planificación estratégica de la imagen co…Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers. (2022)Análisis de la capacidad de m…The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty (2021)The role of university switch…Marketing social y su incidencia en el comportamiento del consumidor (2021)Marketing social y su inciden…Influence of management style on employee views of corporate reputation. Application to audit firms (2014)Influence of management style…The Multi‐Sensory Sort (MuSeS) (2011)The Multi‐Sensory Sort (MuSeS)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Qualitative inquiry and research design: choosing among five traditions. (1998)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Under the reputation umbrella (2014)The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Culture's Consequences (2018)Management Styles as Element of Shaping Company Organizational Culture (2019)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Fundamentos de Marketing (2013)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Marketing experiencial y el valor de marca en una empresa del sector gastronómico (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective (2023)Workplace Spirituality as an Alternative Model for Promoting Commitment to Change and Change-Oriented Organisational Citizenship Behaviour (2023)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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  • 2021The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty54 cited
  • 2014Influence of management style on employee views of corporate reputation. Application to audit firms47 cited
  • 2022Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers.43 cited
  • 2021Marketing social y su incidencia en el comportamiento del consumidor24 cited
  • 2011The Multi‐Sensory Sort (MuSeS)20 cited

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