Ethical Credibility Risks Monitoring in Manufacturing Companies in Slovakia and V4 Countries

Erika Sujová · Helena Čierna · Jaroslava Štefková

4 citations0/0 files storedManagement Systems in Production Engineering

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Ethics in Business and Education Corporate Identity and Reputation Governance, Compliance, and Sustainability

Abstract

Abstract Among the significant determinants influencing the corporate culture is the degree of riskiness in the operational activities of a company. Firstly and most importantly, business entities must be prepared to respond quickly to the needs of an external as well as the internal environment, to be in close relationship with customers, to use internal business activities, to strive to build the desired way of behaviour and actions of all stakeholders. The paper aims to define possible risks of ethical credibility based on the analysis and research in selected production companies operating in Slovakia and then propose options, measures to eliminate the threats to ethical credibility and thus increase the credibility and reliability of manufacturing companies.

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References

1951The Influence of Source Credibility on Communication Effectiveness 2006Corporate Social Responsibility: Strategic Implications*2001The development of a scale to measure perceived corporate credibility 2002The impact of brand credibility on consumer price sensitivity 2013How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions 2005Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model 2010Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

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