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The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender
16 references·0 citing·47 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2011Dimensionalizing Cultures: The Hofstede Model in Context7,241 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
  • 2002Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation954 cited
  • 2011Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE923 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust

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750 cited
  • 2011Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption723 cited
  • 2010Long- versus short-term orientation: new perspectives723 cited
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