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Estudio sobre la investigación en marketing y su importancia en los procesos de exportación: análisis bibliométrico y temático en Scopus
16 references·0 citing·56 second hopsampled
Estudio sobre la investigación en marketing y su importancia en los procesos de exportación: análisis bibliométrico y temático en Scopus (2021)Estudio sobre la investigación en marketi…Toward a 7-P framework for international marketing (2019)Toward a 7-P framework for in…Revisiting international marketing strategy in a digital era (2019)Revisiting international mark…Research in marketing strategy (2018)Research in marketing strategyInnovation and competitive advantage creation (2018)Innovation and competitive ad…Fifty years of the European Journal of Marketing : a bibliometric analysis (2018)Fifty years of the European J…Thirty years of the Journal of Business & Industrial Marketing : a bibliometric analysis (2017)Thirty years of the Journal o…Marketing Capabilities in International Marketing (2017)Marketing Capabilities in Int…The Role of Cultural Intelligence in Marketing Adaptation and Export Performance (2013)The Role of Cultural Intellig…Export marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Export marketing strategy imp…Comparing alternatives to the Web of Science for coverage of the social sciences’ literature (2007)Comparing alternatives to the…Export performance as an antecedent of export commitment and marketing strategy adaptation (2004)Export performance as an ante…The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance (2001)The Influence of Internet–Mar…Evaluación de la actividad científica a través de indicadores bibliométricos (1999)Evaluación de la actividad ci…Internal marketing: Concepts, measurement and application (1995)Internal marketing: Concepts,…Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs (1993)Understanding the Role of Exp…Internal Determinants of Export Marketing Behavior: An Empirical Investigation (1981)Internal Determinants of Expo…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The RELQUAL scale: a measure of relationship quality in export market ventures (2004)The role of past performance in export ventures: a short-term reactive approach (2007)Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009)Citation Analysis in Research Evaluation (2005)Handbook of Quantitative Science and Technology Research (2005)Scopus database: a review (2006)A Systematic Review of Risk Factors for Intimate Partner Violence (2012)A review of the literature on citation impact indicators (2016)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1979)Assessing basic research (1983)Problems of citation analysis (1996)Research on entrepreneurial orientation: current status and future agenda (2016)Religious Tourism and Pilgrimage: Bibliometric Overview (2018)Exploring Topics in Bibliometric Research Through Citation Networks and Semantic Analysis (2021)The Nature of the Firm (1937)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Advances in the internal marketing concept: definition, synthesis and extension (2000)How critical is internal customer orientation to market orientation? (2001)Internal-market orientation and its measurement (2005)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)An Attempted Integration of the Literature on the Export Behavior of Firms (1978)Pre-Export Activity: The First step in Internationalization (1978)On the Relationship Between Firm Size and Export Intensity (1992)The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES (1997)The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization (2015)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)An index to quantify an individual's scientific research output (2005)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Knowledge management: A global examination based on bibliometric analysis (2018)Past, present, and future of customer engagement (2021)Practical Meta-Analysis (2000)A Strategic Framework for Customer Relationship Management (2005)Completing the Practice Turn in Strategy Research (2006)Marketing Excellence: Nature, Measurement, and Investor Valuations (2020)Qualitative research in marketing: what can academics do better? (2020)The value relevance of digital marketing capabilities to firm performance (2022)Strategy and the Internet. (2001)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)How do digitalization capabilities enable open innovation in manufacturing enterprises? A multiple case study based on resource integration perspective (2022)A systematic review of knowledge management and new product development projects: Trends, issues, and challenges (2023)Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies (2023)
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References

  • 2007Comparing alternatives to the Web of Science for coverage of the social sciences’ literature772 cited
  • 2018Fifty years of the European Journal of Marketing : a bibliometric analysis654 cited
  • 1981Internal Determinants of Export Marketing Behavior: An Empirical Investigation586 cited
  • 2011Export marketing strategy implementation, export marketing capabilities, and export venture performance526 cited
  • 2018Research in marketing strategy439 cited
  • 1995Internal marketing: Concepts, measurement and application404 cited
  • 2019Revisiting international marketing strategy in a digital era381 cited
  • 2004Export performance as an antecedent of export commitment and marketing strategy adaptation344 cited
  • 1999Evaluación de la actividad científica a través de indicadores bibliométricos317 cited
  • 2001The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance298 cited
  • 2019Toward a 7-P framework for international marketing271 cited
  • 2017Marketing Capabilities in International Marketing212 cited
  • 2017Thirty years of the Journal of Business & Industrial Marketing : a bibliometric analysis211 cited
  • 1993Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs180 cited

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  • 2013The Role of Cultural Intelligence in Marketing Adaptation and Export Performance156 cited
  • 2018Innovation and competitive advantage creation156 cited
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