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Female power portrayals in advertising
16 references·4 citing·51 second hop
Female power portrayals in advertising (2021)Female power portrayals in advertisingAdvertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Advertising “like a girl”: To…Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Empowerment/Sexism: Figuring …The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation (2006)The Differential Effects of C…Power, optimism, and risk‐taking (2006)Power, optimism, and risk‐tak…Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002 (2004)Images of Women in General In…Power, approach, and inhibition. (2003)Power, approach, and inhibiti…The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)The portrayal of women’s imag…Sampling for qualitative research (1996)Sampling for qualitative rese…Systematic Data Collection (1988)Systematic Data CollectionSource expertise, source attractiveness, and the processing of persuasive information: A functional approach. (1988)Source expertise, source attr…The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior (1986)The Varieties of Consumption …The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…The Study of Family Power Structure: A Review 1960-1969 (1970)The Study of Family Power Str…The impact of advertising on women’s self-perception: a systematic review (2025)The impact of advertising on …Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising (2025)Pride, not prejudice: a cross…Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages (2024)Guilty Displeasures? How Gen-…Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women (2023)Realistic skin vs. flawless s…The Elaboration Likelihood Model of Persuasion (1986)Politeness (1987)Stereotype threat and the intellectual test performance of African Americans. (1995)From Power to Action. (2003)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status (2008)The expression of the emotions in man and animals. (1872)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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(2010)Cultivation Analysis: An Overview (1998)Culture, Media, Language (2003)Cognitive Processes in Stereotyping and Intergroup Behavior (2015)Gender Roles (2019)Feminism in advertising: Irony or revolution? A critical review of femvertising (2020)Women and Suicidal Behavior (2020)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Language, Thought, and Reality. 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References

  • 1996Sampling for qualitative research4,289 cited
  • 2003Power, approach, and inhibition.3,425 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2006Power, optimism, and risk‐taking1,208 cited
  • 1988Systematic Data Collection1,196 cited
  • 1986The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior778 cited
  • 2008Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising725 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 2016Gender stereotypes in advertising: a review of current research396 cited
  • 2006The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation378 cited
  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
  • 1997The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited315 cited
  • 1988Source expertise, source attractiveness, and the processing of persuasive information: A functional approach.314 cited

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1970
The Study of Family Power Structure: A Review 1960-1969
286 cited
  • 2004Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002243 cited
  • Cited by

    • 2024Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages24 cited
    • 2025The impact of advertising on women’s self-perception: a systematic review20 cited
    • 2023Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women15 cited
    • 2025Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising11 cited