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• 2018Self-Control, Injunctive Norms, and Descriptive Norms Predict Engagement in Plagiarism in a Theory of Planned Behavior Model68 cited
• 2020Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers61 cited
• 2020Validating the Theory of Planned Behavior Model Extended to Social Marketing Behavioral Enhancers Using Structural Equation Modeling15 cited
• 2021Systematic Literature Review on The Evolution of Technology Acceptance and Usage Model used in Consumer Behavioural Study15 cited
• 2022Determinants of millennials’ acceptance towards tawarruq home financing in Sandakan, Sabah, Malaysia14 cited
• 2019Analysis of Knowledge Sharing Barriers in Sri Lankan Software Companies9 cited
• 2022Factors influencing knowledge sharing practices among librarians in the Malaysian academic libraries8 cited
• 2021Does the Environment Impact Entrepreneurial Business Intention?6 cited
• 2019Enhancing the Theory of Planned Behaviour by Incorporating Social Marketing Behavioural Enhancers: A First VS Second Order Confirmatory Factor Analysis Approach5 cited
• 2020An in‐depth study of the intriguing relationship between “intentions” and “behaviours” with regards to HIV / AIDS social marketing interventions3 cited