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Machine Learning Approaches for Marketing Campaign in Portuguese Banks
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Machine Learning Approaches for Marketing Campaign in Portuguese Banks (2021)Machine Learning Approaches for Marketing…Penerapan Metode Regresi Linear Untuk Prediksi Penjualan Properti pada PT XYZ (2020)Penerapan Metode Regresi Line…PENDETEKSIAN KECURANGAN LAPORAN KEUANGAN MENGGUNAKAN RASIO KEUANGAN DENGAN UMUR PERUSAHAAN DAN UKURAN PERUSAHAAN SEBAGAI VARIABEL KONTROL (2018)PENDETEKSIAN KECURANGAN LAPOR…Optimizing the prediction of telemarketing target calls by a classification technique (2018)Optimizing the prediction of …Predicting customer response to bank direct telemarketing campaign (2017)Predicting customer response …Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns (2014)Using customer lifetime value…Using data mining for bank direct marketing: an application of the CRISP-DM methodology (2011)Using data mining for bank di…Optimal Pricing of New Subscription Services: Analysis of a Market Experiment (2002)Optimal Pricing of New Subscr…Consumer selection criteria for banks in Poland (1996)Consumer selection criteria f…Data mining for direct marketing: problems and solutions (1998)Decision Support and Business Intelligence Systems (8th Edition) (2006)An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour (2015)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Adaptive Sensitive Reweighting to Mitigate Bias in Fairness-aware Classification (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A framework for marketing image management. (1991)Marketing Management and Strategy (1994)The behavioral consequences of PC banking (1998)Calibrated fuzzy AHP for current bank account selection (2012)Technology Adoption and Indian Consumers: Study on Mobile Banking (2012)Out-of-sample tests of forecasting accuracy: an analysis and review (2000)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)A data-driven approach to predict the success of bank telemarketing (2014)Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016)Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis (2017)Predicting online customer purchase: The integration of customer characteristics and browsing patterns (2023)Discrete Choice Analysis: Theory and Application to Travel Demand (1987)Discrete choice analysis: Theory and application to travel demand (1988)Zero defections: quality comes to services. (1990)Reference Price Research: Review and Propositions (2005)Marketing Models of Service and Relationships (2006)Creating Enduring Customer Value (2016)Bank Direct Marketing Analysis of Data Mining Techniques (2014)Predicting Loan Approval of Bank Direct Marketing Data Using Ensemble Machine Learning Algorithms (2020)Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine (2022)Binary Classification of Customer’s Online Purchasing Behavior Using Machine Learning (2023)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Identifying Long-Term Deposit Customers: A Machine Learning Approach (2021)Improving KNN Model for Direct Marketing Prediction in Smart Cities (2021)Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network (2021)Theory of the firm; managerial Behavior, Agency Costs, and Ownership Structure (1996)Analisis kritis atas laporan keuangan (2018)Analisis Laporan Keuangan (2021)PENERAPAN METODE REGRESI LINIER SEDERHANA UNTUK PREDIKSI PERSEDIAAN OBAT JENIS TABLET (2022)
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References

  • 2011Using data mining for bank direct marketing: an application of the CRISP-DM methodology208 cited
  • 2002Optimal Pricing of New Subscription Services: Analysis of a Market Experiment179 cited
  • 1996Consumer selection criteria for banks in Poland119 cited
  • 2020Penerapan Metode Regresi Linear Untuk Prediksi Penjualan Properti pada PT XYZ75 cited
  • 2017Predicting customer response to bank direct telemarketing campaign61 cited
  • 2014Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns54 cited
  • 2018Optimizing the prediction of telemarketing target calls by a classification technique20 cited
  • 2018PENDETEKSIAN KECURANGAN LAPORAN KEUANGAN MENGGUNAKAN RASIO KEUANGAN DENGAN UMUR PERUSAHAAN DAN UKURAN PERUSAHAAN SEBAGAI VARIABEL KONTROL16 cited

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