Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

Alexandra Amado · Paulo Cesar Cortez · Paulo Rita · Sérgio Moro

322 citations0/0 files storedEuropean Research on Management and Business Economics

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Computational and Text Analysis Methods Big Data and Business Intelligence Big Data Technologies and Applications

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Amado, A., Cortez, P., Rita, P., & Moro, S. (2018). Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis. European Research on Management and Business Economics, 24(1), 1-7. DOI: 10.1016/j.iedeen.2017.06.002

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References

2012Business Intelligence and Analytics: From Big Data to Big Impact 2014Data-intensive applications, challenges, techniques and technologies: A survey on Big Data 2015Big Data consumer analytics and the transformation of marketing 2016Real World Research 2008Text Mining Infrastructure in R 2011topicmodels : An R Package for Fitting Topic Models 2014A data-driven approach to predict the success of bank telemarketing 2016Big data analytics in E-commerce: a systematic review and agenda for future research

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