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Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

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References

2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
2014Data-intensive applications, challenges, techniques and technologies: A survey on Big Data3,046 cited
2015Big Data consumer analytics and the transformation of marketing1,377 cited
2016Real World Research1,315 cited
2008Text Mining Infrastructure in R1,258 cited
2011topicmodels : An R Package for Fitting Topic Models1,071 cited
2014A data-driven approach to predict the success of bank telemarketing875 cited
2016Big data analytics in E-commerce: a systematic review and agenda for future research684 cited
2013Mining big data677 cited
2011topicmodels: An R Package for Fitting Topic Models345 cited

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2021The impact of the COVID-19 crisis on consumer purchasing motivation and behavior

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