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Reconfigure the apparel retail stores with interactive technologies
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Reconfigure the apparel retail stores with interactive technologies (2021)Reconfigure the apparel retail stores wit…The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective (2016)The effect of mobile retailin…Solving the crisis of immediacy: How digital technology can transform the customer experience (2016)Solving the crisis of immedia…RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT (2016)RECASTING THE CUSTOMER EXPERI…I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions (2016)I virtually try it … I want i…Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Integrating Bricks with Click…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Engaging consumers on new integrated multichannel retail settings: Challenges for retailers (2015)Engaging consumers on new int…Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Categorization of multiple ch…The impact of “e-atmospherics” on physical stores (2014)The impact of “e-atmospherics…The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014)The effect of digital signage…Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014)Introduction to the Special I…Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014)Fashion Shopping in Multichan…Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems (2014)Developing a framework to imp…Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation (2013)Demand pull and technology pu…Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)Adding Bricks to Clicks: Pred…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Technology in fashion retail: exploring the nexus of in-store technology, customer experience, and store image (2024)Technology in fashion retail:…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016)Toward a three-dimensional framework for omni-channel (2017)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions (2016)Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Dimensions of Consumer Expertise (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Geographic Localization of Knowledge Spillovers as Evidenced by Patent Citations (1993)Are Multichannel Customers Really more Valuable? 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References

  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
  • 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing680 cited
  • 2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration670 cited
  • 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time533 cited
  • 2014Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience451 cited
  • 2016Solving the crisis of immediacy: How digital technology can transform the customer experience349 cited
  • 2016The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective325 cited
  • 2016I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions314 cited
  • 2015Engaging consumers on new integrated multichannel retail settings: Challenges for retailers279 cited
  • 2014The impact of “e-atmospherics” on physical stores269 cited
  • 2014The effect of digital signage on shoppers' behavior: The role of the evoked experience

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171 cited
  • 2013Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation165 cited
  • 2014Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems149 cited
  • 2016RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT145 cited
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    • 2024Technology in fashion retail: exploring the nexus of in-store technology, customer experience, and store image9 cited