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The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review
16 references·6 citing·42 second hop
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review (2021)The mediating role of Brand Engagement in…Advances in Consumer Research (2025)Advances in Consumer ResearchPartial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…On the Use of Beta Coefficients in Meta-Analysis. (2005)On the Use of Beta Coefficien…Methods of Meta-Analysis (2004)Methods of Meta-AnalysisYou Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Fixed- and random-effects models in meta-analysis. (1998)Fixed- and random-effects mod…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Essentials of Behavioral Research: Methods and Data Analysis (1984)Essentials of Behavioral Rese…The Influence of Country of Origin on the Perception of Wine Personality (2026)The Influence of Country of O…When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development (2024)When personalities collide: e…Customer Experience in Open Banking and How It Affects Loyalty Intention: A Study from Saudi Arabia (2023)Customer Experience in Open B…Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception (2023)Counterfeit brands and Machia…Brand engagement into self-concept and culture: a literature review for a future research agenda (2023)Brand engagement into self-co…Buying happiness: How brand engagement in self‐concept affects purchase happiness (2022)Buying happiness: How brand e…Distribution Theory for Glass's Estimator of Effect Size and Related Estimators (1981)Meta-analysis in clinical trials (1986)Statistical Methods for Meta-Analysis (1988)Socioeconomic Status and Academic Achievement: A Meta-Analytic Review of Research (2005)Emotion-regulation strategies across psychopathology: A meta-analytic review (2009)Social Relationships and Mortality Risk: A Meta-analytic Review (2010)Society and the Adolescent Self-Image (1965)The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Subjective well-being: Three decades of progress. 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How credibility and parasocial interaction influence purchase intentions (2019)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Understanding Customer Experience Throughout the Customer Journey (2016)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)The longitudinal course of marital quality and stability: A review of theory, method, and research. (1995)Enhancing well‐being and alleviating depressive symptoms with positive psychology interventions: a practice‐friendly meta‐analysis (2009)Eta squared and partial eta squared as measures of effect size in educational research (2011)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Personality and leadership: A qualitative and quantitative review. (2002)Travel and the Built Environment (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R10,287 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1984Essentials of Behavioral Research: Methods and Data Analysis3,889 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,378 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2004Methods of Meta-Analysis3,023 cited
  • 1998Fixed- and random-effects models in meta-analysis.2,976 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2005On the Use of Beta Coefficients in Meta-Analysis.1,641 cited

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  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • Cited by

    • 2022Buying happiness: How brand engagement in self‐concept affects purchase happiness29 cited
    • 2023Brand engagement into self-concept and culture: a literature review for a future research agenda27 cited
    • 2023Customer Experience in Open Banking and How It Affects Loyalty Intention: A Study from Saudi Arabia27 cited
    • 2024When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development20 cited
    • 2023Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception18 cited
    • 2026The Influence of Country of Origin on the Perception of Wine Personality0 cited