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Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat
16 references·0 citing·47 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1974Social identity and intergroup behaviour4,072 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1981Towards a cognitive redefinition of the social group.1,831 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1907Folkways, a Study of the Sociological Importance of Usages, Manners, Customs, Mores and Morals1,097 cited
  • 2009Testing a social-cognitive model of moral behavior: The interactive influence of situations and moral identity centrality.976 cited
  • 2000Work Motivation and Performance: A Social Identity Perspective975 cited
  • 2007Community isomorphism and corporate social action963 cited
  • 1995Consumer ethnocentrism: A test of antecedents and moderators827 cited
  • 2000Charitable programs and the retailer: do they mix?

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809 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
  • 2011Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm669 cited
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