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Advertising appeals effectiveness: a systematic literature review
16 references·2 citing·54 second hopsampled
Advertising appeals effectiveness: a systematic literature review (2021)Advertising appeals effectiveness: a syst…The use of sampling methods in advertising research: a gap between theory and practice (2017)The use of sampling methods i…Valuable Virality (2016)Valuable ViralityAppealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Appealing to fear: A meta-ana…The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014)The Skeptical Green Consumer …What Makes Online Content Viral? (2011)What Makes Online Content Vir…Spreading the Virus (2011)Spreading the VirusArousal Increases Social Transmission of Information (2011)Arousal Increases Social Tran…The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review (2009)The Relative Persuasiveness o…The Face of Need: Facial Emotion Expression on Charity Advertisements (2009)The Face of Need: Facial Emot…Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred Reporting Items for…What are emotions? And how can they be measured? (2005)What are emotions? And how ca…Criteria for the systematic review of health promotion and public health interventions (2005)Criteria for the systematic r…A Process for Systematically Reviewing the Literature: Providing the Research Evidence for Public Health Nursing Interventions (2004)A Process for Systematically …Evaluating non-randomised intervention studies (2003)Evaluating non-randomised int…Beyond valence: Toward a model of emotion-specific influences on judgement and choice (2000)Beyond valence: Toward a mode…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review (2024)Message Effectiveness of Fear…Do Consumers Prefer Sad Faces On Eco-Friendly Products? (2023)Do Consumers Prefer Sad Faces…Studies of independence and conformity: I. A minority of one against a unanimous majority. (1956)Emotion elicitation using films (1995)Emotion Elicits the Social Sharing of Emotion: Theory and Empirical Review (2009)Word of mouth and interpersonal communication: A review and directions for future research (2014)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature (2018)Experimental and Quasi-Experimental Designs for Research (1963)Assessing the quality of reports of randomized clinical trials: Is blinding necessary? (1996)Meta-analysis of Observational Studies in Epidemiology A Proposal for Reporting (2000)Systematic reviews: CRD's guidance for undertaking reviews in health care (2010)GRADE guidelines: 4. Rating the quality of evidence—study limitations (risk of bias) (2011)Assessing risk of bias in prevalence studies: modification of an existing tool and evidence of interrater agreement (2012)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Putting the fear back into fear appeals: The extended parallel process model (1992)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Using social and behavioural science to support COVID-19 pandemic response (2020)Strengthening the Reporting of Observational Studies in Epidemiology (STROBE): Explanation and Elaboration (2007)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration (2009)Rayyan—a web and mobile app for systematic reviews (2016)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The expression of the emotions in man and animals. (1872)A circumplex model of affect. (1980)Emotion And Adaptation (1991)The dynamic architecture of emotion: Evidence for the component process model (2009)Multimodal Emotion Recognition in Response to Videos (2011)Speech Emotion Recognition Using Deep Learning Techniques: A Review (2019)Systematic Reviews in the Social Sciences (2006)Systematic reviews in the social sciences: a practical guide (2006)The elephant in the living room: or extending the conversation about the politics of evidence (2009)Effects of music interventions on stress-related outcomes: a systematic review and two meta-analyses (2019)Music therapy for stress reduction: a systematic review and meta-analysis (2020)Does quality of reports of randomised trials affect estimates of intervention efficacy reported in meta-analyses? (1998)Assessment of study quality for systematic reviews: a comparison of the Cochrane Collaboration Risk of Bias Tool and the Effective Public Health Practice Project Quality Assessment Tool: methodological research (2010)Successful behavior change in obesity interventions in adults: a systematic review of self-regulation mediators (2015)The association between social relationships and depression: A systematic review (2015)The illusion of control. (1975)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Risk as feelings. (2001)Core affect and the psychological construction of emotion. (2003)Power, approach, and inhibition. 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References

  • 2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement37,549 cited
  • 2005What are emotions? And how can they be measured?4,257 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2000Beyond valence: Toward a model of emotion-specific influences on judgement and choice3,030 cited
  • 2003Evaluating non-randomised intervention studies2,905 cited
  • 2004A Process for Systematically Reviewing the Literature: Providing the Research Evidence for Public Health Nursing Interventions2,115 cited
  • 2015Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.1,183 cited
  • 2011Arousal Increases Social Transmission of Information599 cited
  • 2005Criteria for the systematic review of health promotion and public health interventions572 cited
  • 2009The Face of Need: Facial Emotion Expression on Charity Advertisements545 cited
  • 2009The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review406 cited
  • 2011Spreading the Virus333 cited
  • 2014The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

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294 cited
  • 2017The use of sampling methods in advertising research: a gap between theory and practice292 cited
  • 2016Valuable Virality267 cited
  • Cited by

    • 2024Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review18 cited
    • 2023Do Consumers Prefer Sad Faces On Eco-Friendly Products?13 cited