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Antecedents to purchase intention in virtual market space in India: an empirical investigation
16 references·2 citing·43 second hop
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References

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  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
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  • 2008Determinants of Perceived Web Site Interactivity

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665 cited
  • 2004Influencing the online consumer's behavior: the Web experience618 cited
  • 2010A theoretical model of intentional social action in online social networks613 cited
  • Cited by

    • 2025Consumers’ attitudes toward virtual try-on technology: an extended TAM model10 cited
    • 2022The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia10 cited