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Brand Story. El caso Aprendemos juntos de BBVA como modelo de relato de marca
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References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 2010Maintaining Legitimacy: Controversies, Orders of Worth, and Public Justifications496 cited
  • 1981Arquetipos e inconsciente colectivo338 cited
  • 2016Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis257 cited
  • 2006Measuring Emotion—Lovemarks, The Future Beyond Brands250 cited
  • 1990Historia y discurso: la estructura narrativa en la novela y en el cine176 cited
  • 2019Teenagers, smartphones and digital audio consumption in the age of Spotify80 cited
  • 2020El branded content como estrategia (no) publicitaria30 cited

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