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Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners)
15 references·1 citing·45 second hop
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References

  • 2004Doing Research in the Real World3,879 cited
  • 2018Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period3,110 cited
  • 2018QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS1,476 cited
  • 2006Doing Case Study Research: A Practical Guide for Beginning Researchers1,106 cited
  • 2018Marketing 3.0: From Products to Customers to the Human Spirit618 cited
  • 2018Qualitative Interviews309 cited
  • 2018Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets298 cited
  • 2018Toward Developing a Framework for Conducting Case Study Research278 cited
  • 2019Digital Marketing Strategy: An Integrated Approach to Online Marketing254 cited
  • 2020Challenges and Best‐practice Recommendations for Designing and Conducting Interviews with Elite Informants188 cited
  • 2008Consumer behaviour : applications in marketing167 cited
  • 2019Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers133 cited
  • 2019Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access73 cited
  • 2017Marketing Strategy: Based on First Principles and Data Analytics

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45 cited
  • 2018Total Quality Management as the Key of the Company to Gain the Competitiveness, Performance Achievement and Consumer Satisfaction31 cited
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    • 2022Research Impact Evaluation Tools: Myths and Reality12 cited