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THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA
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THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA (2022)THE MEDIATING EFFECT OF RELATIONSHIP MARK…The digital marketing capabilities gap (2020)The digital marketing capabil…A Critical Review of Digital Marketing (2019)A Critical Review of Digital …Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (2013)The Innovator's Dilemma: When…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…A Review of Social Media and Implications for the Sales Process (2012)A Review of Social Media and …Relationship marketing and customer loyalty (2007)Relationship marketing and cu…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Customer satisfaction should not be the only goal (2004)Customer satisfaction should …Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Competitive advantage, creating and sustaining superior performance (1985)Competitive advantage, creati…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Value creation in E‐business (2001)Authentic leadership development: Getting to the root of positive forms of leadership (2005)
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  • 2019A Critical Review of Digital Marketing308 cited
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