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Campaign message exposure, audience segmentation, and protective behaviors in the early stages of the COVID-19 pandemic in Vietnam
16 references·0 citing·40 second hop
Campaign message exposure, audience segmentation, and protective behaviors in the early stages of the COVID-19 pandemic in Vietnam (2022)Campaign message exposure, audience segme…Effective but fragile? Responses to repeated nudge-based messages for preventing the spread of COVID-19 infection (2021)Effective but fragile? Respon…Preventive behavior of Vietnamese people in response to the COVID-19 pandemic (2020)Preventive behavior of Vietna…Overview (2020)OverviewIntegrating Risk Perception Attitude Framework and the Theory of Planned Behavior to Predict Mental Health Promotion Behaviors among Young Adults (2019)Integrating Risk Perception A…A review of Vietnam’s healthcare reform through the Direction of Healthcare Activities (DOHA) (2017)A review of Vietnam’s healthc…Do Sexual Assault Bystander Interventions Change Men's Intentions? Applying the Theory of Normative Social Behavior to Predicting Bystander Outcomes (2015)Do Sexual Assault Bystander I…Predicting and Changing Behavior (2011)Predicting and Changing Behav…An Audience–Channel–Message–Evaluation (ACME) Framework for Health Communication Campaigns (2011)An Audience–Channel–Message–E…Nudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…The Role of Anxiety in Seeking and Retaining Risk Information: Testing the Risk Perception Attitude Framework in Two Studies (2006)The Role of Anxiety in Seekin…Perceived Risk and Efficacy Beliefs as Motivators of Change. (2003)Perceived Risk and Efficacy B…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…Perceived Risk and Self-Efficacy as Motivators: Understanding Individuals' Long-Term Use of Health Information (2001)Perceived Risk and Self-Effic…Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies (2000)Using Audience-Segmentation T…Theory and Method in Health Audience Segmentation (1996)Theory and Method in Health A…Market Segmentation (1974)Market SegmentationSocial Learning Theory. (1978)Understanding Attitudes and Predicting Social Behavior (1980)Social Foundations of Thought and Action (2002)Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory (2012)Does heightening risk appraisals change people’s intentions and behavior? A meta-analysis of experimental studies. 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References

  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 2011Predicting and Changing Behavior8,417 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace987 cited
  • 2003Perceived Risk and Efficacy Beliefs as Motivators of Change.494 cited
  • 1996Theory and Method in Health Audience Segmentation427 cited
  • 2001Perceived Risk and Self-Efficacy as Motivators: Understanding Individuals' Long-Term Use of Health Information331 cited
  • 2006The Role of Anxiety in Seeking and Retaining Risk Information: Testing the Risk Perception Attitude Framework in Two Studies239 cited
  • 2000Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies123 cited
  • 2020Preventive behavior of Vietnamese people in response to the COVID-19 pandemic106 cited
  • 2017A review of Vietnam’s healthcare reform through the Direction of Healthcare Activities (DOHA)100 cited
  • 2020Overview85 cited
  • 2011An Audience–Channel–Message–Evaluation (ACME) Framework for Health Communication Campaigns77 cited
  • 1974Market Segmentation65 cited
  • 2019Integrating Risk Perception Attitude Framework and the Theory of Planned Behavior to Predict Mental Health Promotion Behaviors among Young Adults61 cited

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2015
Do Sexual Assault Bystander Interventions Change Men's Intentions? Applying the Theory of Normative Social Behavior to Predicting Bystander Outcomes
57 cited
  • 2021Effective but fragile? Responses to repeated nudge-based messages for preventing the spread of COVID-19 infection51 cited
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