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Green offering: more the centrality, greater the scepticism · Study

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ArticleGreen offering: more the centrality, greater the scepticism

R.V. ShabbirHusain2022

Article2022

Green offering: more the centrality, greater the scepticism

R.V. ShabbirHusain

13 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Environmental Sustainability in Business Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1986On the automatic activation of attitudes.2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement 2017Impact of culture, behavior and gender on green purchase intention 2005AD SKEPTICISM: The Consequences of Disbelief 2016Linking green skepticism to green purchase behavior 2014Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers 1987Alternative Models of Categorization: Toward a Contingent Processing Framework

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2024Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers 2023Born to Be Sustainable: Consumers’ Response toward Luxury Products That Are Born versus Reborn Sustainable

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Details

Year2022

Typearticle

Published2022-01-05

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations13

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/s12208-021-00324-0

openalex_workW4206325503

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