Strategy for achieving IT-business alignment in gaming industry in Indonesia

Abstract

The gaming industry is one of the industries that generate huge and promising revenue. Many factors support the rapid development of the gaming industry. One of which is IT-Business alignment. The alignment between Information Technology (IT) and business is crucial. Therefore, several studies on how to achieve alignment had been done. Unfortunately, few research specifically addressed how to achieve alignment between IT and business in gaming companies. This study aims to formulate a strategy to attain alignment between IT and business in gaming companies, based on the Strategic Alignment Model (SAM) with a SWOT analysis. SWOT Analysis was done based on each domain in the SAM. This research generated several specific recommendations for gaming companies in Business Strategy, IT Strategy, Organizational Infrastructure/Process, and IS/IT Infrastructure/Process domains. The key strategies obtained from this research such as strengthening product promotion and marketing and expanding networks with potential consumers, other game producers, and governments; doing research and innovation on new games and game-making technology; developing staff with training and certification, maintaining good relations, and appreciating staff achievements; formulating company strategic plans by considering the position of competitors and future market opportunities.

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