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Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
16 references·0 citing·46 second hop
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,542 cited
  • 2003Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being.13,640 cited
  • 1998The Emerging Field of Emotion Regulation: An Integrative Review11,611 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,132 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2014The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances850 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1999Balancing the Secrets of Private Disclosures449 cited
  • 1999Men's sexual self-schema.358 cited
  • 1999Experimentation in the 21st Century: The Importance of External Validity346 cited
  • 1994Women's sexual self-schema.327 cited
  • 2001The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion286 cited
  • 2004An Update on Sex in Magazine Advertising: 1983 to 2003281 cited

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1993
The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect
241 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
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