SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
16 references·1 citing·55 second hop
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift (2022)How Viewer Tuning, Presence, and Attentio…TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands (2021)TV Advertising Effectiveness …A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (2019)A Comparison of Approaches to…TV Viewing and Advertising Targeting (2017)TV Viewing and Advertising Ta…Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants (2017)Positive Spillovers and Free …Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Advertising Content and Consu…The Unfavorable Economics of Measuring the Returns to Advertising * (2015)The Unfavorable Economics of …Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing (2011)Structural Workshop Paper—Dis…Emotion-Induced Engagement in Internet Video Advertisements (2011)Emotion-Induced Engagement in…Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing (2010)Moment-to-Moment Optimal Bran…Do Digital Video Recorders Influence Sales? (2010)Do Digital Video Recorders In…A Simple Feasible Procedure to fit Models with High-dimensional Fixed Effects (2010)A Simple Feasible Procedure t…Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis (2009)Sales Effects of Attention to…How the Digital Video Recorder (DVR) Changes Traditional Television Advertising (2008)How the Digital Video Recorde…Spatial Competition in the Network Television Industry (2001)Spatial Competition in the Ne…To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials (1998)To Zap or Not to Zap: A Study…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Pricing Power in Advertising Markets: Theory and Evidence (2024)Pricing Power in Advertising …High Wage Workers and High Wage Firms (1999)Analysis of Panel Data (2003)The behaviour of the maximum likelihood estimator of limited dependent variable models in the presence of fixed effects (2004)Do foreclosures cause crime? (2012)Reputation Formation and the Evolution of Cooperation in Anonymous Online Markets (2013)Impact of community masking on COVID-19: A cluster-randomized trial in Bangladesh (2022)Handbook of Labor Economics (1989)The Causal Effect of Education on Earnings (1999)Does Management Matter? Evidence from India (2011)Personalization in Email Marketing: The Role of Noninformative Advertising Content (2018)In pursuit of an effective B2B digital marketing strategy in an emerging market (2019)The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Content Analysis in Consumer Research (1977)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The expression of the emotions in man and animals. (1872)Facial Action Coding System (1978)What Good Are Positive Emotions? (1998)Not All Fun and Games: Viral Marketing for Utilitarian Products (2013)Unstructured data in marketing (2018)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Customer satisfaction and firm performance: insights from over a quarter century of empirical research (2019)Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming (2020)Visual Listening In: Extracting Brand Image Portrayed on Social Media (2020)Eye movements in reading and information processing: 20 years of research. (1998)The Limited Capacity Model of Mediated Message Processing (2000)Dynamic Ideal Point Estimation via Markov Chain Monte Carlo for the U.S. Supreme Court, 1953–1999 (2002)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)Influencer Marketing Effectiveness (2022)Selection on Observed and Unobserved Variables: Assessing the Effectiveness of Catholic Schools (2005)Online Display Advertising: Targeting and Obtrusiveness (2011)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Digital Economics (2017)Inefficiencies in Digital Advertising Markets (2020)On the role of social media platforms in the creator economy (2024)Biases in Dynamic Models with Fixed Effects (1981)Estimating Discrete-Choice Models of Product Differentiation (1994)Automobile Prices in Market Equilibrium (1995)Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram (2016)Economics of the Pharmaceutical Industry (2018)Political Advertising and Election Results* (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)Dimensions of Brand Personality (1997)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Past, present, and future of customer engagement (2021)Sunk costs and market structure (1992)Quantifying the Benefits of New Products: The Case of the Minivan (2002)Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies (2021)Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement (2022)Investor Tax Credits and Entrepreneurship: Evidence from U.S. States (2023)
this work references cited by second hop

References

  • 2017Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook994 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 2011Emotion-Induced Engagement in Internet Video Advertisements436 cited
  • 2010A Simple Feasible Procedure to fit Models with High-dimensional Fixed Effects429 cited
  • 2019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook284 cited
  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *283 cited
  • 2009Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis219 cited
  • 2017Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants199 cited
  • 2010Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing164 cited
  • 2021TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands146 cited
  • 2001Spatial Competition in the Network Television Industry138 cited
  • 1998To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials116 cited
  • 2008How the Digital Video Recorder (DVR) Changes Traditional Television Advertising103 cited
  • 2011Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

101 cited
  • 2017TV Viewing and Advertising Targeting90 cited
  • 2010Do Digital Video Recorders Influence Sales?79 cited
  • Cited by

    • 2024Pricing Power in Advertising Markets: Theory and Evidence21 cited