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Omnichannel Analytics · Study

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ChapterOmnichannel Analytics

Marcel Goić2019

Chapter2019

Omnichannel Analytics

Marcel Goić · Marcelo Olivares

12 citations·0/0 files stored·Springer series in supply chain management

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Big Data and Business Intelligence Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2015From Multi-Channel Retailing to Omni-Channel Retailing 2012Big data: the management revolution.1983A Logit Model of Brand Choice Calibrated on Scanner Data 2003Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions 2017The Future of Retailing 1988Impact of Sales Promotions on When, What, and How Much to Buy 2007Multichannel customer management: Understanding the research-shopper phenomenon 2006An assessment of value creation in mobile service delivery and the moderating role of time consciousness

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Details

Year2019

Typechapter

Published2019-01-01

VenueSpringer series in supply chain management

ISSN-L2365-6395

Languageen

Citations12

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1007/978-3-030-20119-7_6

openalex_workW4211044544

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