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Omnichannel Analytics
16 references·0 citing·45 second hop
Omnichannel Analytics (2019)Omnichannel AnalyticsThe Future of Retailing (2017)The Future of RetailingIntegrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Integrating Bricks with Click…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)Mine Your Own Business: Marke…Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Integration of Online and Off…Big data: the management revolution. (2012)Big data: the management revo…Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…Multichannel customer management: Understanding the research-shopper phenomenon (2007)Multichannel customer managem…An assessment of value creation in mobile service delivery and the moderating role of time consciousness (2006)An assessment of value creati…Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions (2003)Dynamic Pricing in the Presen…Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Buying, Searching, or Browsin…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…How Promotions Work (1995)How Promotions WorkDevelopment and Testing of a Model of Consideration Set Composition (1991)Development and Testing of a …Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models (2008)The Impact of New Media on Customer Relationships (2010)The role of the rural tourism experience economy in place attachment and behavioral intentions (2014)Diffusion of Innovations 1 (2019)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital economy: An innovation driver for total factor productivity (2021)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Revenue Management: Research Overview and Prospects (1999)Foundations of Inventory Management (2000)An Overview of Pricing Models for Revenue Management (2003)Perspectives in supply chain risk management (2006)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)The Application of Electronic Computers to Factor Analysis (1960)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)The Role of Big Data and Predictive Analytics in Retailing (2017)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)The future of technology and marketing: a multidisciplinary perspective (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Using Online Conversations to Study Word-of-Mouth Communication (2004)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content (2011)Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study (2015)Privacy and human behavior in the age of information (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)
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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2012Big data: the management revolution.2,326 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2003Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions1,293 cited
  • 2017The Future of Retailing1,192 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2006An assessment of value creation in mobile service delivery and the moderating role of time consciousness897 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 2012Mine Your Own Business: Market-Structure Surveillance Through Text Mining750 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream744 cited
  • 2012Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information713 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 1991Development and Testing of a Model of Consideration Set Composition683 cited

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2015
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
670 cited
  • 1995How Promotions Work655 cited
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