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Abstract For much of the 20th century, decision making research was strongly influenced by theories in economics. Economic models predict that people strive to make optimal decisions. True optimality is impossible to achieve given limitations in processing ability, and so much research examined the heuristics that people use to make good decisions in most natural situations. We begin by reviewing this work. However, there has been growing interest in the relationship between decision making and other aspects of psychological processing. The core areas of this emerging research are discussed in the second half of this chapter. First, we present research relating goals, motivation, and emotion to decision making. Then, we consider the role of expertise, analogical comparison and problem solving strategies in choice. Finally, we explore the types of choices people make and how those choices are influenced by culture. In this way, we examine the ways that decision making research has gone beyond its roots in economic models of choice.
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