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Produktpolitik · Study

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ChapterProduktpolitik

Christian Homburg2020

Chapter2020

Produktpolitik

Christian Homburg

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2003Open Innovation: The New Imperative for Creating and Profiting from Technology 2010Construal-level theory of psychological distance.1969A New Product Growth for Model Consumer Durables 2016Understanding Customer Experience Throughout the Customer Journey 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1953Die Betriebswirtschaft 1997Dimensions of Brand Personality

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-29636-0_11

openalex_workW4211166151

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