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Produktpolitik
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Produktpolitik (2020)ProduktpolitikUnderstanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Temporal construal. (2003)Temporal construal.Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open Innovation: The New Impe…Teamwork Quality and the Success of Innovative Projects: A Theoretical Concept and Empirical Evidence (2001)Teamwork Quality and the Succ…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Relaxing Price Competition Through Product Differentiation (1982)Relaxing Price Competition Th…Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Individual Choice Behavior (1962)Individual Choice BehaviorTechnical Change and the Rate of Imitation (1961)Technical Change and the Rate…Die Betriebswirtschaft (1953)Die BetriebswirtschaftThe psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Politeness : Some Universals in Language Usage (1987)Prospect theory: An analysis of decision under risk (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Choice overload: A conceptual review and meta‐analysis (2014)The behavioralist as tax collector: Using natural field experiments to enhance tax compliance (2017)Risk perceptions of COVID-19 around the world (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Business Model Innovation: Opportunities and Barriers (2009)The Business Model: Recent Developments and Future Research (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2003Open Innovation: The New Imperative for Creating and Profiting from Technology9,367 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing Brand Equity3,818 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2003Temporal construal.3,006 cited
  • 1962Individual Choice Behavior2,469 cited
  • 1982Relaxing Price Competition Through Product Differentiation1,960 cited
  • 1961Technical Change and the Rate of Imitation1,913 cited
  • 2001Teamwork Quality and the Success of Innovative Projects: A Theoretical Concept and Empirical Evidence1,671 cited
  • 1976Commodity Bundling and the Burden of Monopoly

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