SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Segmenting Targeting and Positioning in Global Markets · Study

ChapterShelves

ChapterSegmenting Targeting and Positioning in Global Markets

Bodo B. Schlegelmilch2022

Chapter2022

Segmenting Targeting and Positioning in Global Markets

Bodo B. Schlegelmilch

18 citations·0/0 files stored·Management for professionals

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies International Business and FDI Consumer Behavior and Market Dynamics

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 18 citations exist upstream.

References

2003Diffusion of innovations 1983THE GLOBALIZATION OF MARKETS 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation 1989Country Image: Halo or Summary Construct?2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach 2002Marketing strategy determinants of export performance: a meta-analysis 2009The “I Designed It Myself” Effect in Mass Customization 2005The influence of country image structure on consumer evaluations of foreign products

Cited by

2024Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking 2025Effective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2016Segmenting Targeting and Positioning in Global Marketschapter · 35 shared references 2021Knowledge structure in product- and brand origin–related researcharticle · 10 shared references 2011Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Artarticle · 10 shared references 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performancearticle · 9 shared references 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Expertsarticle · 9 shared references 2022A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differencesreview · 9 shared references

Details

Year2022

Typechapter

Published2022-01-01

VenueManagement for professionals

ISSN-L2192-8096

Languageen

Citations18

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-030-90665-8_6

openalex_workW4212833764

Links

Imported from OpenAlex (CC0) — nothing here is generated.