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Segmenting Targeting and Positioning in Global Markets
16 references·2 citing·43 second hop
Segmenting Targeting and Positioning in Global Markets (2022)Segmenting Targeting and Positioning in G…The “I Designed It Myself” Effect in Mass Customization (2009)The “I Designed It Myself” Ef…Brand Origin Identification by Consumers: A Classification Perspective (2008)Brand Origin Identification b…Relevance in business research: the case of country‐of‐origin research in marketing (2006)Relevance in business researc…The influence of country image structure on consumer evaluations of foreign products (2005)The influence of country imag…Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations (2005)Brand origin recognition accu…Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis (2004)Product-, Corporate-, and Cou…Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Domestic Country Bias, Countr…Diffusion of innovations (2003)Diffusion of innovationsCan socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Can socio-demographics still …Marketing strategy determinants of export performance: a meta-analysis (2002)Marketing strategy determinan…International market segmentation: issues and perspectives (2002)International market segmenta…A flexible model of consumer country‐of‐origin perceptions (2000)A flexible model of consumer …A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993)A New Approach to Country Seg…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Market Segmentation: A Review (1987)Market Segmentation: A ReviewTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSEffective customer segmentation using the recency, frequency, and monetary framework, combined with density-based clustering (2025)Effective customer segmentati…Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking (2024)Unlocking Market Potential: S…Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Statistical Methods for Meta-Analysis. 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References

  • 2003Diffusion of innovations6,722 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,692 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
  • 2002Marketing strategy determinants of export performance: a meta-analysis792 cited
  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited
  • 2005The influence of country image structure on consumer evaluations of foreign products671 cited
  • 2004Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis469 cited
  • 2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited
  • 2002International market segmentation: issues and perspectives385 cited
  • 1987Market Segmentation: A Review384 cited
  • 2006Relevance in business research: the case of country‐of‐origin research in marketing368 cited
  • 1993A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns286 cited
  • 2008

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Brand Origin Identification by Consumers: A Classification Perspective
281 cited
  • 2000A flexible model of consumer country‐of‐origin perceptions271 cited
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