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A NEUROCIÊNCIA E A PESQUISA DE COMPORTAMENTO ECONÔMICO · Study

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ChapterA NEUROCIÊNCIA E A PESQUISA DE COMPORTAMENTO ECONÔMICO

Izabela Souza da Silva2021

Chapter2021

A NEUROCIÊNCIA E A PESQUISA DE COMPORTAMENTO ECONÔMICO

Izabela Souza da Silva · Maria Goretti Fernandes · Égon José Mateus Celestino · Ivana Soares Barros

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Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies Experimental Behavioral Economics Studies

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References

1988Prospect theory: An analysis of decision under risk 1974Judgment under Uncertainty: Heuristics and Biases 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1962Toward a Psychology of Being 1985Mental Accounting and Consumer Choice 1985The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence 1987Epistemology and Cognition 2010Neuromarketing: the hope and hype of neuroimaging in business

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Year2021

Typechapter

Published2021-01-01

VenueHawking eBooks

Languagept

Citations0

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.29327/539816.1-7

openalex_workW4212902253

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