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A NEUROCIÊNCIA E A PESQUISA DE COMPORTAMENTO ECONÔMICO
16 references·0 citing·42 second hop
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References

  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*15,723 cited
  • 1962Toward a Psychology of Being7,191 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1985The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence3,550 cited
  • 1987Epistemology and Cognition1,860 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2007ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING736 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2006Behavioral and neuroeconomics of drug addiction: Competing neural systems and temporal discounting processes571 cited
  • 2000Consumer buying behavior on the Internet: Findings from panel data452 cited
  • 1998Human Behavior and the Efficiency of the Financial System

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382 cited
  • 1999The unbearable automaticity of being.306 cited
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