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Possessive brand names in brand preferences and choice: the role of inferred control · Study

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ArticlePossessive brand names in brand preferences and choice: the role of inferred control

Mansur Khamitov2022

Article2022

Possessive brand names in brand preferences and choice: the role of inferred control

Mansur Khamitov · Marina Puzakova

15 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

2025Advances in Consumer Research 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.2004Co-creation experiences: The next practice in value creation 1987Dimensions of Consumer Expertise 1990Delivering quality service: balancing customer perceptions and expectations 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2003The State of Psychological Ownership: Integrating and Extending a Century of Research 2004When Good Brands Do Bad

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2024What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership 2025The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses

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Year2022

Typearticle

Published2022-02-18

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations15

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-022-00843-0

openalex_workW4212905924

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