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Possessive brand names in brand preferences and choice: the role of inferred control
16 references·2 citing·53 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2003The State of Psychological Ownership: Integrating and Extending a Century of Research2,027 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1986Perceived Control by Employees: A Meta-Analysis of Studies Concerning Autonomy and Participation at Work1,393 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 1993The Difference between Communal and Exchange Relationships: What it is and is Not

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911 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2006Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review897 cited
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    • 2024What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership12 cited
    • 2025The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses9 cited