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The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review
16 references·14 citing·35 second hop
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References

  • 2021How to conduct a bibliometric analysis: An overview and guidelines18,918 cited
  • 2005An index to quantify an individual's scientific research output12,131 cited
  • 2013Bibliometric Methods in Management and Organization9,309 cited
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  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 2010An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field3,160 cited
  • 1963Bibliographic coupling between scientific papers3,121 cited
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  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,956 cited
  • 2006Theory and practise of the g-index2,463 cited
  • 2010A unified approach to mapping and clustering of bibliometric networks2,462 cited
  • 2021Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing2,348 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,132 cited
  • 1983From translations to problematic networks: An introduction to co-word analysis

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2,025 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,739 cited
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