Periodismo y realidad aumentada. Taxonomía y estado del arte de un fenómeno promisorio

Abstract

Augmented reality (AR) has been a topic of debate in journalism for years. Numerous informative experiments have been carried out and the term has come to be commonly used by the public. The article tries to understand and contextualize through a state of the art what stage this technology is at and what expectations it has in the medium term to become a standardized discourse for mass use. As a result, a taxonomy of what has been called AR immersive journalism has been generated. In order to give value to this proposal, unique cases are analyzed, from which characteristics that have made them emblematic examples are extracted. To close the analysis, a focus group was carried out as an interpretative instrument to validate the results. It is concluded that this story is sufficiently mature to be integrated as a journalistic resource, appealing in principle to dissemination and infotainment.

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