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Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service
16 references·3 citing·47 second hop
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1999Mental accounting matters3,344 cited
  • 1981An Economic Theory of Self-Control2,192 cited
  • 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
  • 1988Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues1,041 cited
  • 1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited
  • 1996Mental Budgeting and Consumer Decisions755 cited
  • 2009Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences639 cited
  • 1994Temporal discounting and preference reversals in choice between delayed outcomes418 cited
  • 2009Measuring personal cultural orientations: scale development and validation409 cited
  • 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
  • 2020Impact of the COVID-19 pandemic: Evidence from the U.S. restaurant industry354 cited
  • 1998Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption349 cited
  • 2008Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

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310 cited
  • 1992Mental accounting and categorization279 cited
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    • 2024On the importance of precise language use19 cited
    • 2024The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing17 cited
    • 2023Tourist subsequent responses to promotion framing17 cited