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Introduction to the special issue on marketing communications and sustainability

Sunil Sahadev · Sidharth Muralidharan · Pallavi Singh

19 citations0/0 files storedJournal of Marketing Communications

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Environmental Sustainability in Business Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

The significance of the special issue on marketing communications and sustainability is discussed as well as the papers accepted for the special issue are introduced.

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References

2017Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing 2013Communication Regarding Sustainability: Conceptual Perspectives and Exploration of Societal Subsystems 2018Sustainability communication in tourism – A literature review 2021Sustainable consumption communication: A review of an emerging field of research 2017Subjective social inclusion: A conceptual critique for socially inclusive marketing 2011Sustainability Communication 2020Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour 2018The flagship stores as sustainability communication channels for luxury fashion retailers

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2025Leveraging Product Labels for Sustainable Consumption: Circular Economy, Corporate Social Responsibility, and ESG Messaging on Consumers' Purchase Decisions

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