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Unraveling mobile internet behavior through customer segmentation: a latent class analysis · Study

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ArticleUnraveling mobile internet behavior through customer segmentation: a latent class analysis

Xuebin Cui2022

Article2022

Unraveling mobile internet behavior through customer segmentation: a latent class analysis

Xuebin Cui · Fei Jin

6 citations·0/0 files stored·Electronic Commerce Research

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Customer churn and segmentation Technology Adoption and User Behaviour Consumer Market Behavior and Pricing

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 2003A typology of online shoppers based on shopping motivations 1978Issues and Advances in Segmentation Research 2003Latent Class and Latent Transition Analysis 2013Latent Class Analysis With Distal Outcomes: A Flexible Model-Based Approach 1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models 2015Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

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2025Strategic Insights into Customer Diversity: Unraveling Purchase Patterns, Income Disparities, and Relationship Dynamics through K-means Clustering for Enhanced Engagement and Loyalty

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Year2022

Typearticle

Published2022-03-10

VenueElectronic Commerce Research

ISSN-L1389-5753

Languageen

Citations6

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s10660-022-09542-y

openalex_workW4220719379

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