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Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
16 references·2 citing·35 second hop
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References

  • 1986Research in Organizational Behavior.10,897 cited
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936 cited
  • 1998Managing public relations863 cited
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    • 2024Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers20 cited
    • 2024Understanding corporate concerns. Barriers and challenges in corporate–start-up collaboration8 cited