Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research

Abstract

This article aims to build a better understanding of entrepreneurial communication and strategic communication. The term entrepreneurial is finding its way into the discussion of communication science in general and strategic communication in particular, for example, through the consideration of startups. So far, the term entrepreneurial communication remains vague, is hardly defined and is not systematically distinguished from strategic communication. By applying an analogies lens in the context of problematizing, differences between the terms entrepreneurial and strategic in entrepreneurial communication and strategic communication are explored based on selected given definitions. As a result, three unifying dimensions – development stage, mode, and logic – are developed to highlight fundamental differences between the two terms. To create potential for a future creation of entrepreneurial communication as research program, and to elaborate on future potential for strategic communication in relation to this, central theoretical approaches in entrepreneurship research and their potential to research entrepreneurial communication are explored.

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