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Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

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References

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2003User Acceptance of Information Technology: Toward A Unified View148,734 cited
2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
2018When to use and how to report the results of PLS-SEM33,063 cited
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2002Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 17,802 cited
2009Social media: The new hybrid element of the promotion mix4,362 cited
2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
2017Partial Least Squares Structural Equation Modeling3,522 cited
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2011We’re all connected: The power of the social media ecosystem1,701 cited
2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,667 cited
2011Introducing COBRAs1,556 cited

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2011Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce1,005 cited

2013The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook882 cited

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