Start-up and Entrepreneurial Communication

Alexander Godulla · Linjuan Rita Men

12 citations0/0 files storedInternational Journal of Strategic Communication

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Entrepreneurship Studies and Influences Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

This editorial introduces start-ups as critical drivers of growth in modern economies and gives an overview on existing research about young and innovative companies in the field of strategic communication. It also provides an overview of the articles published in this special issue.

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1986Research in Organizational Behavior.1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle 1966Handbook of Organizations.2018Strategic Communication: Defining the Field and its Contribution to Research and Practice 2014The Routledge Handbook of Strategic Communication 2013What Do Accelerators Do? Insights from Incubators and Angels 2005Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs 2011Employer Brand Building for Start-Ups: Which Job Attributes Do Employees Value Most?

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