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Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi
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Pemanfaatan Pemasaran Melalui Media Sosial oleh UMKM Di Era Pandemi (2022)Pemanfaatan Pemasaran Melalui Media Sosia…The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic (2021)The impact of social media ma…The impact of Covid-19 pandemic on MSMEs (2021)The impact of Covid-19 pandem…Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing (2021)Strategi Pemasaran Produk UMK…DAMPAK COVID-19 TERHADAP UMKM DI INDONESIA (2020)DAMPAK COVID-19 TERHADAP UMKM…Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Creative Strategies in Social…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Research Methods for Business Students (2003)Using thematic analysis in psychology (2006)Harnessing marketing automation for B2B content marketing (2015)Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling (2019)Digital marketing for B2B organizations: structured literature review and future research directions (2020)Business Research Methods (2022)Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia (2020)Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan (2020)Analyzing the Sustainability of Micro, Small and Medium Enterprises during Covid-19 Pandemic in Bireuen Regency, Indonesia (2021)Dampak Pandemi Covid 19 Terhadap Sektor UMKM di Indonesia (2021)PENGEMBANGAN EKONOMI KREATIF SEKTOR UMKM DI MASA PANDEMI COVID-19 (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Partial least squares structural equation modeling (PLS-SEM) (2014)Impact of sustainable supply chain management on performance of SMEs amidst COVID-19 pandemic: an Indian perspective (2022)How does digital entrepreneurship education promote entrepreneurial intention? The role of social media and entrepreneurial intuition (2023)Social media adoption in smes sustainability: evidence from an emerging economy (2023)Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic (2021)INKLUSI KEUANGAN DAN LITERASI KEUANGAN TERHADAP KINERJA DAN KEBERLANJUTAN UMKM DISOLO RAYA (2022)PENGEMBANGAN USAHA UMKM DI MASA PANDEMI MELALUI OPTIMALISASI PENGGUNAAN DAN PENGELOLAAN MEDIA DIGITAL (2022)Analisis Strategi Digital Marketing pada Toko Online Usaha Kecil Menengah (2021)PENTINGNYA DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM DI ERA 4.0 (2022)Strategi Pemasaran Ideal di Era Digital untuk Meningkatkan Penjualan Produk UMKM (2022)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
  • 2020DAMPAK COVID-19 TERHADAP UMKM DI INDONESIA547 cited
  • 2014Business to business digital content marketing: marketers’ perceptions of best practice524 cited
  • 2021The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic128 cited
  • 2021The impact of Covid-19 pandemic on MSMEs77 cited
  • 2021Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing60 cited

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