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Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram
16 references·0 citing·46 second hop
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References

  • 1996Reading images: the grammar of visual design8,787 cited
  • 2008Discourse and Practice3,316 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 2005Analyzing media messages using quantitative content analysis in research2,252 cited
  • 2004The Handbook of Visual Analysis1,826 cited
  • 2012From e-government to we-government: Defining a typology for citizen coproduction in the age of social media1,395 cited
  • 2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications974 cited
  • 2019Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement878 cited
  • 2014Dialogic Engagement: Clarifying Foundational Concepts772 cited
  • 2002When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices557 cited
  • 2017Like, comment, and share on Facebook: How each behavior differs from the other550 cited
  • 2004Visual Meaning: a Social Semiotic Approach531 cited
  • 2019Social media engagement behavior524 cited
  • 2001Reward value of attractiveness and gaze

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475 cited
  • 2011The evolution of the employee engagement concept: communication implications412 cited
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